
Teaching you how to make your floral business thrive.
For florists and floral designers who struggle to find confidence in their pricing and want to improve their profits.
Gain confidence in pricing
If you’re a florist or floral designer struggling with pricing your services, you’re not alone. It can be challenging to balance competitive pricing with making a profit, leading to uncertainty, insecurity, and low profits.
Bloom Economics offers a solution by providing you with the expertise and guidance you need to confidently price your services, transform your business, and enjoy long-term success.


Bloom Economics
Leah Williams created Bloom Economics, a comprehensive course specifically designed for florists and floral designers struggling with pricing their services. The course offers expert guidance and strategies to increase profits and sustain success, helping florists gain confidence and avoid uncertainty and low profits. By following this course, you can transform your business and confidently present your pricing with clarity and ease.

Meet Leah, Your Instructor
As a successful florist and producer, I know firsthand the challenges of pricing in the industry. I struggled with pricing in my own business until I developed a profit-focused approach that helped me build a six-figure business.
Now, as a Master Floral Designer, I want to share my expertise and strategies with other florists and floral designers through Bloom Economics, allowing them to transform their businesses and enjoy long-term success.
What You’ll Get
- A clear understanding of how to price your services correctly
- A list of do’s and don’ts to follow when it comes to floral pricing
- Concrete skills to create a pricing strategy and structure that works for you
- Tried and true best practices for pricing structures and formulas
- Increased confidence in your ability to price your services without fear of losing clients
- Access to tools and software that will simplify your work and streamline your pricing process
- Strategies that you can implement to transform your floral business for maximum profit
- A clear understanding of the value of your services and how to communicate that to clients effectively
- The ability to confidently present pricing proposals so that clients don’t question your quote.
Exclusive Features
Bloom Economics covers a wide range of topics related to pricing and profit strategies for floral businesses. Specifically, the program dives into topics such as best practices for pricing structures and formulas, tools and software that can help simplify the pricing process, strategies for transforming your business for maximum profit, and tips for confidently presenting pricing proposals to clients.
By taking this program, you can expect to gain a comprehensive understanding of how to price your services correctly and set your business up for long-term success.
Become a Pricing Pro
Bloom Economics is designed to provide a step-by-step approach to pricing and profit strategies for floral businesses. We begin by outlining the importance of pricing your services correctly and move on to cover a range of topics related to creating a pricing strategy, understanding the value of your services, and presenting pricing proposals with confidence.
By the end of the program, you will have a clear understanding of how to price your services for maximum profit and set your business up for long-term success. You will feel empowered and confident in your ability to present pricing proposals to clients and run a profitable floral business.


ENROLLMENT OPTIONS

Instructor Led
We’ll see you May 2nd for 4 weeks of Bloom Economics!
$50 off For Early Bird Enrollment
Just $799 $749
FAQs
Q: Why Lovegevity?
Q: Internships?
Q: Event Planning vs. Event Design?
The planner meets with the client and maps out the entire event, i.e., invitations, timelines, booking vendors, fittings, tastings, etc. They gather the information from the client, i.e., colors, expectations, size of the wedding, budget, theme ideas, etc. The planner then contacts the designer and tells them the guidelines. For example, “my clients colors are pink and white, she loves gold, the venue we’re using is the ballroom at Marriott, her budget for the design services is $4,000, her and her husband met at the movies so they want to implement elements of film into the design, she only wants white and pink roses as her flowers, etc.”
At that point, the designer and his/her team come up with the design based on the size of the room and the client’s needs. They create blueprints and sketches (or computer designs) of the room. They choose the types of tables, dinnerware, flatware, linens, lighting, colors, flowers, etc. to meet the needs of the client. Then, they present their designs to the client and the planner for feedback. The designers are the creative ones that take the logistics from the planner and bring everything to life.
Many planners will offer both the planning services and the design services but will have their team of designers because it is not a one-person job.
Q: How long does the program take to finish?
Q: What is the difference between taking the course online or through a college?
Q: How does the course work?
Q: Where can I go to find a job as a wedding & event planner?
Q: How much do wedding planners typically make?
Traditionally the average planner makes about 15% – 25% of the total cost of each wedding (when you offer full service) i.e. you would make roughly $4,500 to $7,500 for a full service, $30,000 wedding.
Once you gain more experience and are more established, you can start charging closer to 25% – 30% or set your own flat fees based on your reputation, brand, planning, and service packages.
Many professional planners offer additional services like design, production, florals, invitations, hair, makeup, etc. that add to the overall revenue streams in the business.
The number of weddings and other events you do per year also plays a factor. Events span every industry, not just weddings. From charity events, product launches, conferences, and corporate holiday parties, a professional planner has opportunities to expand into all types of events.
The CWEP course will walk you through how to research the logistics of your area to help you map out your business plan. You will need to gather information like the average cost of a wedding in your area, the average number of weddings per year in your area, the number of other wedding planners in your area, etc. This will help you determine how many events you will need and want to plan to make the income you want to make.
Remember, if it’s your business, you are the one who determines your goals and how much your time is worth.
Q: CWEP vs. Master Class Program
The Master Class Program is our most comprehensive program consisting of all of our courses in one program. It is encouraged for those who are interested in more than just Event Planning but wish to incorporate all aspects and services into their event planning business.
We will often have graduates of CWEP return to enroll into the Master Class Program to continue thier education and grow their business.
There is an application and interview process to be accepted into the Master Class Program.
You can find more information online here:
Q: How long is the certification valid?
Q: I’m an international student, can I still enroll in your program?
Q: Do you offer Financial Assistance?
ENROLLMENT OPTIONS

Enroll Today
We’ll see you May 2nd for 4 weeks of Bloom Economics!
$50 off For Early Bird Enrollment
Just $799 $749